Brough Superior Australia Last updated: 15 July 2026
1. Introduction
Brough Superior Australia (“we“, “us“, “our“, “Company“) is committed to protecting the privacy of individuals who interact with us, including customers, prospective customers, website visitors, and business contacts.
This Privacy Policy explains how we collect, hold, use, and disclose personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website, purchasing our products, or otherwise interacting with us, you agree to the collection and use of your information as described in this policy.
Business details:
- Entity name: Brough Superior Australia
- Registered address: 6 / 281 Station Road, Yeerongpilly, 4105, Queensland Australia
2. What Personal Information We Collect
Depending on how you interact with us, we may collect:
- Identity information — name, date of birth, driver’s licence details (where relevant to vehicle sales or finance)
- Contact information — postal address, email address, phone number
- Transaction information — purchase history, order details, payment information (processed via secure third-party payment gateways)
- Vehicle and service information — motorcycle registration, VIN, service history, warranty details
- Financial information — where you apply for finance or credit through us or a partner
- Technical information — IP address, browser type, device information, cookies, and website usage data
- Communications — records of correspondence, enquiries, and customer service interactions
- Marketing preferences — your subscription status and communication preferences
We only collect sensitive information (such as government identifiers) where necessary and with your consent, or as required by law.
3. How We Collect Personal Information
We collect personal information:
- Directly from you (e.g. website forms, phone, email, in person at showrooms or events)
- Through your use of our website (cookies and analytics tools)
- From third parties, such as authorised dealers, finance providers, or marketing partners, where you have consented to such sharing
- From publicly available sources, where appropriate
Where practicable, we collect personal information directly from you.
4. Purposes of Collection and Use
We use personal information to:
- Process orders, purchases, and vehicle registrations
- Provide customer service, warranty, and after-sales support
- Facilitate finance or credit applications with third-party providers
- Communicate updates about your order, service bookings, or recalls
- Send marketing communications (only where you have opted in, and you may unsubscribe at any time)
- Improve our website, products, and services
- Comply with legal and regulatory obligations
- Prevent fraud and ensure the security of our systems
5. Disclosure of Personal Information
We may disclose your personal information to:
- Authorised Brough Superior dealers, distributors, and service centres
- Payment processors and financial institutions
- Finance and insurance providers (with your consent)
- IT service providers, website hosting, and analytics providers
- Marketing and communications platforms
- Professional advisers (legal, accounting) where necessary
- Government or regulatory bodies where required by law
We do not sell your personal information to third parties.
Overseas disclosure: Some of our service providers (such as cloud hosting or analytics platforms) may store or process data outside Australia. Where this occurs, we take reasonable steps to ensure overseas recipients handle your information in a manner consistent with the APPs.
6. Cookies and Website Analytics
Our website may use cookies and similar tracking technologies to improve user experience, analyse traffic, and support marketing efforts. You can control or disable cookies through your browser settings; however, this may affect website functionality.
7. Data Security
We take reasonable technical and organisational measures to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure, including:
- Secure storage systems and access controls
- Encryption for sensitive data transmission
- Staff training on privacy and data handling
- Regular review of security practices
No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law (including tax, warranty, and consumer protection obligations). When no longer required, information is securely destroyed or de-identified.
9. Access and Correction
You have the right to request access to the personal information we hold about you and to request correction if it is inaccurate, out of date, or incomplete.
To make a request, contact us using the details in Section 1. We will respond within a reasonable time and may require proof of identity. In some circumstances, access may be refused as permitted by law, and we will explain our reasons if this occurs.
10. Direct Marketing
We may send you marketing communications about products, promotions, or events if you have consented or where permitted by law. You may opt out at any time by:
- Clicking “unsubscribe” in any marketing email
- Contacting us directly using the details in Section 1
11. Complaints
If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us using the details in Section 1. We will investigate and respond to your complaint within a reasonable timeframe.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
- Website: www.oaic.gov.au
- Phone: 1300 363 992
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies separately.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised “Last updated” date.
14. Contact Us
For any questions, requests, or concerns regarding this Privacy Policy or your personal information, please contact: