Brough Superior Returns to Milan for EICMA 2026

The marque came back to the show where its modern revival began, with the Aston Martin AMB 002 Roadster in the spotlight.

Brough Superior returned to Milan this month for EICMA 2026, the 83rd International Two-Wheeler Exhibition at Fiera Milano Rho. It was the largest edition in the show’s history, with ten halls and more than 2,000 brands from 52 countries.

Milan holds a special place in the modern Brough Superior story. In 2013, a prototype of the new SS100 was unveiled at EICMA, marking the revival of the legendary British marque. The bikes are now hand-built to order in Toulouse, France.

This year, attention on Stand N47 in Hall 11 centred on the AMB 002 Roadster, the first road-legal motorcycle from the Aston Martin x Brough Superior partnership. The track-only AMB 001 and AMB 001 Pro came before it. The AMB 002 is a lighter, sharper machine designed for the road.